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Paid Search Marketing Lead (remote)

Salt Lake City, UtahMarketing & PRFull-Time

Apply now

About Nomi Healthcare

Nomi Health was founded in 2019 as a direct healthcare company with a simple yet bold mission: rewire how we pay for healthcare and how it is delivered to provide affordable and accessible healthcare experiences we all deserve as employers, patients and providers. We’re rebuilding healthcare from the ground up, simplifying how healthcare is understood, paid for and delivered through a real-time, direct infrastructure. 

How will you make an impact

  • Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
  • Have a robust understanding of a full funnel strategy using different methods to drive key success metrics for clients.
  • Ensure agreed upon KPIs are consistently met, according to the “source of truth”
  • Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
  • Conduct in-depth analyses to refine our understanding of the Search space and uncover optimization opportunities
  • Deliver reports to communicate campaign insights and recommendations on a regular cadence
  • Define paid search strategy, operational roadmap and resources required for delivery

What we are looking for

  • Bachelor’s degree in Business, Mathematics, Engineering, or equivalent.
  • 5+ years of hands on experience managing paid search.
  • Employ analytical reasoning, data analysis, and problem solving skills
  • Function as the expert in Google/Bing and any other relevant platforms and stay up to date on industry/competitive trends and technologies, betas, and Paid Search best practices
  • Highly analytical with hands-on technical know-how
  • Experience with Salesforce, marketing automation (Pardot, etc) preferred

Apply now